SAN FRANCISCO, June 4, 2012 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has entered into a definitive agreement to acquire Buddy Media,
By Drew FitzGerald and Kristin Jones Salesforce.com Inc. (CRM) agreed to acquire marketing platform Buddy Media in a cash-and-stock deal valued at $689 million, broadening the business-software provider's fast-growing social-media footprint.
Salesforce.com Inc. is buying the marketing company Buddy Media for $689 million in a deal that underscores the growth in both social media and the delivery of software over the Internet. As more companies promote themselves on Facebook,
AP WHAT THIS DOES: As more companies promote themselves on social media, Salesforce has been looking to add more products that can help customers manage their marketing campaigns. Buddy Media allows customers to create content, place ads and measure
SAN FRANCISCO, June 4, 2012 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has entered into a definitive agreement to acquire Buddy Media,
